If you want people to adopt a new concept and want to get their buy-in, you have to lead them to the answer, but you can’t give it to them. They have to come up with the idea themselves. You plant the idea in their minds with a story, and if they come up with the answer, they will have sold themselves. After identifying your submarket, you’re still not done. Because the money isn’t in the submarkets, it’s in the niches –⁠ another level beyond the submarket. To find your niche, you might look at other experts in your submarket and see what they’re selling. What can you offer people that’s different and special?

Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.” If only: If we stopped right here and and you only got 1 tool that you implemented that lead to your life changing, it's totally be worth it right?Like all the online marketing and sales advice Russell gives, the Perfect Webinar has been tested repeatedly. If you’ve ever been through a webinar (“live” or not), you’ll notice that the majority of them follow the rules Russel Brunson lays out in these sections. Our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds. Ex: key tones are kinda like millions of little motivational speakers running through your body giving you energy and making you feel awesome!

Russell studied the history of people who created mass movements (whether for good or evil), and all had 3 common elements. End of the day, you should be able to turn your potential customers into your actual customers. To do so, you need to make a perfect sales funnel for your business. You have to remember the fact is, having thousands of followers won’t provide you with many benefits if you are not able to make actual customers. Find the Epiphany Bridge stories that will break their core chains of false belief and create a new story for them. Promotion Strategy 2: Target your ideal competitor and target their audience with specific ads you create.

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I'm glad I read Expert Secrets because, despite many blatant negatives, I discovered some powerful insights. For example, the concept of opportunity vs. improvement (see comic below, which I wrote about here). Concepts like this actually changed the way I market my product, which is something other more "respectable" marketing books didn't do for me. Part 1: Rapport. Encourage dreams. Justify failures. Allay fears. Confirm suspicions. Stone enemies.

In Expert Secrets, Russell lays out the step-by-step guide on taking your expert status to a new level, in your business, by building an army of loyal followers who will pay for your information (i.e., an information product)! I had seen several of Russell's ads online and thought that he was just "another online sales guy" and his "free book" offer was just a scam. I was wrong! Kept trying previous methods and failed (wasn't my fault) and why I was willing to try anything new (or why created my own way) because of maximum hopelessness. SPEND TIME EXPLAINING HOW FELT. Russell Brunson recommends creating a mass movement under in a submarket that derives from one of these 3 markets. This makes sense as going into a saturated market is an uphill battle, especially if you’re starting.Early in his career, Chet Holmes was selling advertising for one of Berkshire-Hathaway’s law magazines. In spite of the fact that Chet was making calls and sending out materials every single day, their magazine was the worst performer out of all those in their industry. It’s a proven formula for telling stories that he learned from successful entrepreneurs and master movie storytellers. Section 3-4: Your Moral Obligation & the Funnels There are many other ways to drive traffic and fill your funnels. But all of them should be built on the foundation of your Dream 100. By mastering this strategy, you’ll constantly be able to fill your funnels with new people.

It just so happens there’s a guide that helps entrepreneurs achieve expert status in any industry and harness that status to create wealth with online marketing. We help (dream customer) to achieve (result) through (new opportunity).” Secret #1: Finding Your Voice If you are passionate about online marketing and how it works, you will be more likely to read the review. Hence, you will be able to know the importance of online marketing and how people are making a lot of money using the method.But only if you know how to get it into the hands of the people whose lives you have been called to change. Furthermore, you will know the effective methods while communicating with your audience. The terminologies presented in the book are very realistic and we have enjoyed these a lot. You will be able to apply this learning effectively to your business for a long time. Section 2: Creating a Belief If I can make people believe that (my new opportunity) is the key to (what they desire most) and is only attainable through (my specific vehicle), then all other objections become irrelevant. For every leader that has amassed a following, they didn’t get there by accident. They studied the game, polished their new opportunity, and used their expert status to influence others to join their mission and change the world.